第140届广交会在即，展位上这40多句英文，建议背下来
2026年10月15日，第140届广交会来了：
一期：10.15-10.19，先进制造
二期：10.23-10.27，品质家居
三期：10.31-11.04，美好生活
本届展览面积155万平方米，展位7.57万个，54个展区，约3.2万家企业参展；上届到会境外采购商来自220个国家和地区，达31.4万人。特别的是，今年还有一层纪念意义，1957年创办的广交会正好满70周年。全球采购商的目光将再次聚焦广州。
线下见面，是和外贸客户建立信任最快的方式之一。平时线上沟通，有充足时间思考，说不上来还能找工具帮手；面对面接待新客户就完全不同了，很多人一紧张就词穷，憋出一句How are you? Nice to meet you然后就冷场。
不用怕。本文按接待流程整理了一套实用的英文话术，中英对照。挑顺口的背上一些，展位上就不会慌。
开场破冰
第一次见客户，别急着递名片讲产品。先闲聊两句，顺便给客户分个层，搞清楚他做哪个市场、什么身份、量级多少：
1. How was your trip?
广州的行程还顺利吗？
2. Feel free to take a look. I'm here if you have any questions.
欢迎随便看看，有问题随时问我。
3. Welcome. Are you looking for anything in particular today, or just browsing?
欢迎。今天是想找特定产品，还是先随便逛逛？
4. Have you been to the Canton Fair before, or is this your first time?
你之前来过广交会吗？还是第一次来？
5. How's the show going for you so far?
展会到现在感觉怎么样？
6. Hi! I'm XX. I handle exports sales here, so specs, pricing and lead times all come to me.
我是XX，负责出口，规格、报价、交期都可以问我。
了解需求
1. What kind of products are you looking for?
您主要想看哪些产品？
2. Mind if I ask which market you're mainly supplying to?
方便问一下，您主要供哪个市场吗？
3. Are you buying for your own brand, or sourcing for your clients?
您是给自己品牌采购，还是帮客户代采？
4. Roughly what sort of volume are you looking at?
您的订单量大概是多少？
5. Have you imported from China before, or would this be your first time?
您之前从中国进口过吗，还是这是第一次？
6. Do you need OEM/ODM, or just custom packaging?
您需要OEM/ODM，还是只要定制包装？
介绍产品
讲卖点，讲差异。
1. Feel free to pick the samples up and take a closer look. Let me know if you have questions.
样品可以拿起来仔细看看，有问题随时问我。
2. This is our best-seller, which has been performing really well in Europe.
这是我们的爆款，在欧洲卖得特别好。
3. Compared with the standard model, the upgraded version lasts about 30% longer.
和基础款相比，升级版使用寿命延长了约30%。
4. Though the material looks similar, just feel the weight. It's much more durable.
尽管材料看上去差不多，您感受下重量就知道，耐用性强很多。
5. We can customize the color, specs and packaging to match your market. We do that in-house, so it barely affects lead time.
颜色、规格、包装都可以按您的市场定制。我们自己厂里做，交期基本不受影响。
6. It's built for outdoor use. Basically, it cuts your maintenance cost by around 30% against the standard version.
它是为户外场景设计的。简单来说，比普通款能省三成左右的维护成本。
7. Here's the test report. / Would you like to see the test report?
这是检测报告/您要看检测报告吗
比起口头说our quality is very good，不如直接把报告给客户看。
聊价格与起订量
把报死价格、承诺最低价、MOQ 说得太硬，都会把自己堵死。
这部分的原则是要把价格跟数量和条件绑在一起说：
1. Our price is based on your quantity. The more you order, the better the price I can offer.
我们的价格根据数量定，订得越多，能给到的价格越优。
2. Completely understand your concern about the price.
非常理解您对价格的顾虑。
3. MOQ is 500 pcs per colour, though on the first order we can usually bend a little.
起订量是每个颜色500件。不过首单通常可以灵活一点。
4. That's FOB Shenzhen, good for 30 days. Freight I'd need to confirm separately.
这是深圳离岸价，30天内有效。运费我另外确认。
5. This price is for FOB. If you need CIF, I'll check the freight for you.
这个价格是FOB。如果您需要CIF，我帮您查运费。
6. For that quantity I can do 12.80. Below that will get harder, but let's see what we can work out.
这个数量我能做到12.80，再少就难了，不过咱们看看怎么合适。
千万不能直接说this is our lowest price，报完最低价就没有退路了。
交换联系方式与邀约看厂
1. Can I grab your card please? I'd like to send you our catalogue and quotation tonight.
能给我一张您的名片吗？我想今晚把产品目录和报价发给您。
2. Here's my card. The QR code goes straight to my WhatsApp.
这是我的名片，扫码可以直接加我WhatsApp。
3. I'll send everything over tonight on WhatsApp, so you'll have it before you fly out.
我今晚用WhatsApp把资料都发给您，您走之前就能收到。
4. Let's stay in touch. Could I scan your WeChat/WhatsApp?
保持联系，我能扫一下您的微信/WhatsApp吗？
5. Our factory is about an hour from here. I can drive you there if you have time later.
我们工厂离这儿大概一小时。您后面有空的话，我可以开车带你去看看。
6. There are more samples in our showroom for you to choose from. I am sure you will get a much clearer picture of us and our products after a factory visit.
我们展厅有更多样品可选。相信参观完工厂，您会对我们和产品有更清晰的了解。
送别与后续跟进
1. Thanks for stopping by. It was great meeting you. Have a nice day!
感谢参观！很高兴认识您，祝您逛展愉快！
2. Safe travels back, and talk to you soon!
一路平安，回头联系！
3. I'll follow up with you within two days. If anything urgent comes up, feel free to WhatsApp me directly.
我两天内会跟您联系。有急事随时WhatsApp找我。
4. Totally fair. Take your time, we're here through the 19th.
完全理解。您慢慢看，我们在这边一直到19号。
5. Plenty of buyers start with a sample order before placing a bulk order. We're happy to do the same.
很多买家会先下个样品单试试，我们也欢迎这么做。
6. No pressure either way. Even if it's not a fit, glad we met.
成不成都没关系。就算不合适，认识一下也挺好。
展会结束后的48小时是黄金窗口。客户见了几十家供应商，你发得越及时，他越想得起你是谁。
跟进第一句里可以这样写：
It was a pleasure meeting you at the Canton Fair. As promised, here's our catalogue along with the quotation we discussed.
很高兴在广交会上与您见面。如约附上我们讨论过的产品目录和报价。
跟进之前还可以多做一步。如果想知道这个买家过去真实进口了什么、什么规格、什么价位，可以先看看海关数据再决定怎么报。
现场救急
听不懂、没听清、答不上要直说，免得产生误会：
1. Sorry, could you say that again? The hall's a bit loud.
不好意思能再说一遍吗？馆里有点吵。
2. Sorry, I didn't catch that. Could you repeat it a bit slower?
抱歉，我没听清。能慢一点再说一遍吗？
3. I'm not 100% sure, but I can check it for you.
我不是百分百确定，但我可以帮您确认。
4. I need to confirm that with our factory and get back to you as soon as I can.
这个我得跟厂里确认，尽快给您答复。
5. So you mean .../ Just want to make sure, ...
您的意思是.../只是想确认一下，...
没完全听懂的时候，可以按你自己的理解复述一遍，让客户确认是不是正确，不能含糊应付过去。
其实，话术好不好、英语标不标准都是其次。老外最看重的是真诚和效率，看你能不能认真和他沟通。只要你敢开口、说得自然、保持眼神交流、放慢语速、不懂就老实说不确定，就已经赢过很多人了。
第140届广交会，愿每位外贸人都能满载而归。
